T-Mobile wanted to be part of the biggest moments in music and through a six year partnership with Dick Clark Productions we made that happen in a the un-carrier way.  Spanning The American Music Awards and the Billboard Music Awards the partnership saw T-Mobile create the most talked about moments of the show and the brand use these shows as a platform to launch bigger brand initiatives.  The alliance saw the creation of in-show moments Featuring Justin Bieber (twice), Ariana Grande, The Jonas Brothers, Macklemore & Kesha and Maroon 5.  DJ Khaled, Keke Palmer, Bebe Rexa and Ashley Graham would help extend the partnership to social platforms helping T-Mobile provide fans with exclusive content from BTS interviews to additional performances only available on T-Mobile social channels