Choice Hotels was looking for a way to connect with a younger audience and drive reservations.  The solution was an eight school partnership at The Universities of - Alabama, Michigan, Ohio State, Rutgers, Wake Forest, Louisville, Tennessee and Penn State.  For each school create a Tik Tok This or That series highlighting game day traditions and the benifits of being a Choice Hotels reward member.  Each video featured fans in full school gear and used the schools fight song for the music.